Area of work
Digital
Area of work
Branding
Area of work
Making visions come true since 2005. Born from The desire to guide and help fellow entrepreneurs.
Morph Capital approached Blindsight in search of a different, provocative, philosophic version of a platform. They were tired of vastless wordpress templates, that didn't express emotion, interatictiveness and playfulness in a serious setting.
They wanted to re-vamp their identity to an extend, that their old logo were still recognisable and didn't have to change throughout their office, signs and business cards.
It needed to be a home for their vision, portfolio and house in Copenhagen.
After the concept phase, we were locked in on keeping it poetic, full of greek myths and methaphors, since the founders have deep love for the subject and the house itself is inspired and named by it. On the other hand, a specific set of founders also have a deep interest for Web 3.0 and the investments they have engaged in.
We came to the conclusion, that the greek metaphors would give synergy to it's visuals, if it were put through a CRT emulator - giving it a 90's twist and kudos to the web 1.0 world, where it all began.
The visual communication gave Morph Capital a whole new angle of saying it kept itself true to its roots, but also have a world without borders in the matrix.
