Openlands

It's not about consuming what nature provides, it's about conserving nature so that it can provide — now and for generations to come.

Area of work

Brand Activation

Area of work

UI / UX

Area of work

IA

Designer's note

To experience nature while hunting is apowerful feeling. Senses are elevated, awarenessheightened. It feels as if nature opens up and takes you in,welcomes you home.

Hunting is a mindset, a way of sustained living, a heritage.


This is Openlands.

"Super easy to book a hunt - especially for young hunters - since they often do not have the biggest hunting network. Prices are fair and the landowners are good at assisting"

Jørgen Jessen, Hunter

Target Group

The app focuses on two segments: the hunters and the landowners. The goal is to narrow the gap between the two and increase communication, without overwhelming users with obsolete functions.

Keepin' overview

When you're on the field with the group, the app ensures that the overview is always instant and easy to act on.

Seamless

It's simple to onboard—just draw your land, invite hunters, and create events. This seamless process enhances biodiversity and enriches the hunting experience each time.

Conclusion

Co-op

Digital
Elina Frolova, Lukas Jurcik & Casper Holbek
Art Direction
Carsten Henriksen
Branding
Pelle Nordstrøm
Project Management
Designit

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